Case Study:

GoodGame(GG)
Roles
User Research, UX Design, UI Design
Time
2 Week Project

Activities

  • Conducted User Interviews
  • Constructed Personas
  • Drafted Wireframes
  • Built a Prototype
  • Delivered a Design Brief

Background

GG is a gaming matching platform designed to address the problem of gamers struggling to find friends to play games with. It aims to provide a user-friendly and efficient solution that caters to the specific needs and preferences of gamers. The platform will focus on connecting like-minded gamers, facilitating communication and collaboration, and enhancing the overall gaming experience.

Value Added

Designed a gamer-focused matchmaking platform with advanced algorithms for efficient connections based on shared interests and skills. Enable users to find compatible partners and build meaningful gaming friendships.

Research & Analysis


During the Emphasize Phase, we conducted 6 interviews with gamers and distributed surveys via our social media connections.

Through affinity mapping analysis, it was clear that gamers emphasized effective communication, collaboration, community engagement, and skill-based matchmaking in their prior gaming experiences.

Additionally, we developed an empathy map to gain deeper insights into our users' perspectives, experience, and expectations.

Now, let's meet our user persona, Alex representing the desires and struggles of our target audience.

Defining the Problem


We analyzed competitors in the gaming app space to identify market trends and opportunities.

We then crafted a User Insight Statement based on our research findings, highlighting the common pain points and motivations among users.

"Many dedicated gamers like Alex face challenges in finding compatible and reliable gaming partners, leading them to seek a platform that efficiently connects them with like-minded gamers based on preferences and skill levels where they can form genuine friendships and enjoy immersive gameplay experiences."

With that, we formulated a concise Problem Statement to guide our design direction

"Alex, a software engineer, seeks a gaming platform that adeptly connects dedicated gamers with compatible and reliable gaming partners, aligning their preferences and skill levels. This need arises because Alex desires a seamless experience to foster genuine friendships and partake in immersive gameplay experiences with like-minded players."

Now we felt confident to move onto the ideate stage

Brainstorming


we used a Prioritization Matrix to focus on essential features and generate creative ideas.

Additionally, we developed a user scenario that illustrates the challenges faced by one of our target users, further informing our design decisions.

"Alex, a dedicated gamer, struggles to find compatible and trustworthy gaming partners, spending excessive time on forums and social media platforms. They seek a platform that can efficiently connect him with gamers who share similar gaming preferences and skill levels, as well as being available at the same times. Additionally, they wants a safe and respectful environment, free from toxic players, abuse, or bullying, where they can form genuine friendships and enjoy playing games together."

Continuing with the Ideate Phase, we created a compelling Value Proposition, showcasing the unique benefits of the GG app.

"Level up your gaming experience! Connect with like-minded gamers, form genuine friendships, and play with compatible partners in a safe, respectful environment. Discover the joy of gaming together and create unforgettable memories. Join our community now!"

To visualize the user journey, we designed a Storyboard that depicts the app's interactions and experiences.

The User Flow was mapped out to ensure a seamless and intuitive user experience.

We also established a Moodboard and Design System to maintain a consistent look and feel.

Protyping and Testing

Moving into the Prototype and Testing Phase, we built a Low-Fidelity Prototype and conducted usability testing to gather valuable feedback from our users.

Testing was crucial to refine the app and ensure it aligns with user expectations.

We proceeded to iterate, crafting mid-fidelity designs and conducting subsequent tests.

Based on the insights gained, we made High-Fidelity Changes to enhance the design. We then tested again

During this phase, we were able to highlight some overall design improvements and innovations that emerged from the testing process.

After finalizing the prototype, we designed a solution that resonated well with our satisfaction.

View Prototype below

What did I learn?

  • Enhanced app accessibility by simplifying icons and removing gradients to improve contrast, aligning with principles learned in inclusive design.
  • Applied optimization techniques to graphics for faster loading, incorporating insights gained in performance improvement strategies.
  • Implemented user re-engagement strategies, learned during testing, to improve task completion success rates and overall user satisfaction.
  • Utilized effective user engagement methods, aligning with principles learned in user experience design.
  • Achieved a cohesive and professional look inspired by the gaming world theme, reflecting the brand's personality and values as learned in design principles.

FUTURE CONSIDERATIONS

    Recognizing the ever-evolving nature of the tech industry and gaming landscape, continue learning and adapting to emerging trends.

KEY CONSIDERATIONS

  • Application in Development and Testing, incorporating learned methodologies.
  • Backend and Infrastructure enhancements based on acquired knowledge.
  • Monetization and Business Model strategies, leveraging insights gained in business considerations.